I find it disheartening! Today, while browsing the website of a prominent investment banking company, I was astonished to discover that they prominently featured stock photography on their landing page. How do I know it's stock photography, you might wonder? Because I spotted the same images on a competitor's website!
Why would they resort to this?! This company specializes in investing in household name companies, yet they opt for a $5 royalty-free image? It's unmistakably stock photography because I saw the SAME image on another competitors site!
In contrast, consider a remarkable San Francisco firm that engaged me to photograph their employees in their own workspace, creating a collection of 30-50 meticulously designed images for use across all their marketing and branding platforms. The photo shoot seamlessly integrated into their workday, demonstrating a unique approach to brand differentiation.
